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SEO (Search Engine Optimization)All you want to know about SEO (Search Engine Optimization) is here, so keep on reading.
The field of SEO (Search Engine Optimization) is fast-paced and dynamic too. No doubt you will be discouraged if still, you depend on out-of-date strategies that no longer work.
So to rank on top of search results, you need to be always up to date and learn continuously.
If you can do the SEO for your site, then you don’t have to pay a huge amount of money for ads or to any consultant. In case if you hire a consultant or a freelancer, how will you check what the consultant/freelance is doing is good or bad for your site. So to check your assigned job is done honestly and correctly, you need a good grip on the subject.
Before we discuss what search engine optimization is, first, we should know about the search engine and how it works. So let us begin the journey of SEO to rank our website in the first row of page one in SERP.
What are search engines, and how do they work?
The search engine is nothing but a service that provides results to an internet user searching for content thru the World Wide Web.
In order to search content on the web, the user has to type a keyword or key phrases in the search engine, and it comes back with the most relevant results. And the search engine results are called a search engine results page (SERP).
There are many search engines on the web, but few are famous, like Google, Bing, Duckduckgo and Yahoo.
What is SEO (Search Engine Optimization) and how it works?
SEO is nothing but search engine optimization. For Example: If I search for smartphone in Google search, I will get a number of results arranged in a particular order by the search engine.
It is the search engine that decides which pages or videos are relevant to the user and shown on top of the search results.
All web search engines work in the same way. The search results are nothing but videos or pages containing articles, images and videos.
And the whole battle of SEO is about ranking on the top of search engine results without paying for ads known as organic or natural results.
In simple words, SEO stands for Search Engine Optimization. And it is the process of optimizing online website content-such a way that the search engine should understand it easily and rank your site content on top of results for the keywords you are trying to rank for.
Learn more about 4 Best Article rewriter review, why you need one?
You can also watch the video for a better understanding of SEO.
Why my website should be on the first page of search results?
You can refer to the image given below. The first page of search results gets 32.5% of traffic, whereas the second page gets only 18%. And now from here onward the traffic will be going down as we go on to the next page. These results are, according to chitika.com. So if the website rank higher, it gets more traffic and more income.
Now, what the hell we need to do in order to rank on top of search results?
Well, it depends on many factors, but in this post, we will discuss three major factors briefly, On-Page SEO, Off-Page SEO, and SEO Violations.
The factors mentioned above can be divided into more subcategories.
These three On-Page SEO, Off-Page SEO, and SEO Violations work hand in hand.
None of those as mentioned above categories should be neglected as they work closely together.
If the website has a good HTML title but a low-quality content, it will never rank higher. And having many low-quality backlinks (backlinks from websites that have been penalized as well as those, which are violating search engine guidelines) will not work.
In order to rank high in search results, we need to work on all three factors simultaneously.
What are on-page SEO and its success factors?
On-page SEO is nothing but optimizing each page of a website to rank higher in search engine results and get more organic traffic. The good thing about on-page SEO is its entirely within the publisher’s own hands.
What kind of content do you publish on your website? Are you offering essential HTML hints that help search engines (as well as users) identify relevancy? Exactly how does your website architecture aid or prevent search engines?
If you wish to learn more about On-Page SEO Read : Advance On-Page SEO techniques in 2019 to 2020
What is Off-Page SEO and its success factors?
In general, Off-Page SEO is promoting the website to rank higher in search results. Something that is not good about off-page SEO is publisher has no direct control over it.
Since they found out early on that counting on publisher-controlled signals alone really did not consistently produce the most exceptional search results, search engines utilize these.
If a publisher tries to appear much more relevant than they are in reality. And searching only based on “On-Page SEO” hints is not enough for millions of web pages to sort through. Many more signals are required to return the best pages for any particular search.
Off-Page SEO is a vast topic, but I tried to make it as simple as possible in my post: New Additions and Outdated in Off-Page SEO Techniques 2019
What is SEO violations?
SEO violations are the techniques applied to manipulate their website’s ranking and rank higher than the site deserves. But search engines are smart enough to find and ignore the poor websites from the search results.
There are many types of violations, but here, we will discuss four major that can damage your website severely.
1. Black Hat SEO
Websites get penalized by the search engine if black hat SEO techniques are applied, such as link building, keyword stuffing, and low-quality content, to manipulate search results.
2. Low-Quality Content
Low-quality content on your site means content that has been created using mass generators, duplicate content, or thin content. These types of low-quality content do not provide the user any valuable information. And it is also considered as SEO (Search Engine Optimization) violation.
Low-quality content can damage any site severely because all search engines always try to provide the user with the most relevant content for the typed keyword.
Writing quality content is a tuff job which require many tool and to learn more read: 6 Easy To Use Blogging Tools For Beginners | Tools That Can Push Your Blog Form Last Page to First Page In Search Results
3. Cloaking
Cloaking is a technique of showing different content to the user compared to the search engine. For example, if the user searches for cars, but when he clicks on a search result, he finds there page containing information about laptops. This type of technique is considered as a violation of search engine guidelines and known as cloaking.
4. Keyword Stuffing
Keyword stuffing is a black-hat SEO (Search Engine Optimization) strategy that is used to rank high in search results, and there may be some sites which still rely on this technique. Keywords are still an essential part of a reliable SEO technique. However, the keywords should be used as per search engine guidelines.
So you might wonder at this time how the hell am I going to find the right keyword for your blog post? You can find the best answer in my post: Ubersuggest Review And Much More In 2019 For Beginners As Well As Exports
What Google say about Webspam Content Violations.
So always stick to search engine guidelines and stay safe from all penalties.
Conclusion
SEO (Search Engine Optimization) is not just getting a large amount of traffic to a website or generating leads and revenue. But also providing a good experience to the user, so he/she comes back to your site again for later updates.
I hope this blog gives you an idea of what SEO is all about. There is a lot more to be discussed on this topic, which will be done in future posts.
Don’t worry that in the past you’ve made some decisions, which perhaps aren’t the right ones. Just commit yourself today to get started.
So time to start working hard on your own as well as stop paying to the consultant or for ads.
If you have any doubts and suggestions, please feel free to mention them in the comment section below.
FREQUENTLY ASKED QUESTIONS (FAQ)
1. Why is SEO important?
SEO is important as search engines like Google, Bing, and Yahoo are the primary sources of organic traffic.
Ranking on the first page of any search engine by doing good SEO can lead to increased organic traffic, brand exposure, and potential customers.
How long does it take to see SEO results?
No doubt, SEO is a time-consuming process, and the time required to get results depends on several factors.
Like website age, competition, keyword difficulty, and the level of optimization implemented.
Generally, it takes several weeks or months before you start to see the results.
SEO is not a one-time process; it should be done regularly to maintain and improve rankings.
Are there any risks with SEO?
SEO is safe; there is no risk unless you are using black-hat or outdated techniques.
If you do any black hat SEO like keyword stuffing, buying links, or using automated tools to generate content, it can lead to penalties from search engines.
Just follow the search engine guidelines, and your website will be safe from penalties.
How can I measure the success of my SEO efforts?
There are free and paid tools to monitor your SEO efforts.
Using the tools, you can monitor some key performance indicators (KPIs).
Like organic traffic, keyword rankings, conversion rates, bounce rates, backlink profiles, etc.